Toyota Prius’s confusing Trim levels I, II, III, IV and V

by Diminished Value Car Appraiser on September 12, 2016

Toyota has decided to confuse consumers by implementing a new trim level (build) nomenclature for their Prius hybrid vehicle.

Instead of the normal (CE, LE, XLE etc… ) or the (Base, Premium, Limited etc..) naming format, they’ve opted for a new and ambiguous format:

  • Prius IItoyota prius value
  • Prius III
  • Prius IV
  • Prius V

There is no Prius I? Now that doesn’t make too much sense!

After reviewing Toyota’s product info bulletin, we learn that those builds mean the following:

  •  Prius I (N/A)
  • Prius II – EV mode, driver-side Smart Key System, Touch Tracer Display, Cruise Control, Rear Wiper, Tonneau Cover, passenger side seatback pocket, AM/FM/MP3 CD player with satellite radio antenna, auxiliary audio jack and six speakers
  • Prius III – Model II equipment plus JBL AM/FM/MP3 6-disc CD changer with eight speakers, integrated XM satellite radio capability, hands-free phone capability via Bluetooth® wireless technology
  • Prius IV – Model III equipment plus three-door Smart Key System; leather-trimmed interior; heated front seats with driver lumbar support; step lamp;; driver and front passenger water repellant windows; upgraded front and center pillar trim; plasma cluster; auto dimming mirror and HomeLink®
  • Prius V – Model IV equipment plus 17-inch alloy wheels; LED headlamps with auto leveling and washers and foglamps.

Hopefully, the next generation would have simpler designations.

Prius Naming Suggestions:

  • Prius Pure
  • Prius Plus
  • Prius Premium
  • Prius
  • Prius LE
  • Prius SE
  • Prius EV
  • Prius EVL
  • Prius Advanced

2010 Toyota Prius Product Info

2016 Toyota Prius Trim levels:

Code Model / Series Invoice Retail
1223 Prius Hatchback Two  $22,748.00  $24,200.00
1224 Prius Hatchback Two Eco  $ 23,218.00  $24,700.00
1225 Prius Hatchback Three  $24,437.00  $26,250.00
1226 Prius Hatchback Three Touring  $ 26,158.00  $ 28,100.00
1227 Prius Hatchback Four  $ 26,671.00  $28,650.00
1228 Prius Hatchback Four Touring  $27,927.00  $30,000.00

2016 Toyota Prius Pricing Options & Build Sheet (pdf)

2015 Toyota Prius Trim levels:

Code Model / Series Invoice Retail
1221 4D Hatchback One  $22,054.00  $ 23,215.00
1223 4D Hatchback Two  $22,748.00  $24,200.00
1225 4D Hatchback Three  $23,985.00  $25,765.00
1227 4D Hatchback Four  $26,470.00  $28,435.00
1229 4D Hatchback Five  $27,930.00  $30,005.00
1228 4D Hatchback Persona  $25,122.00  $26,985.00
1235 4D Hatchback Plug-In Hybrid  $ 28,791.00  $29,990.00
1237 4D Hatchback Plug-In Hybrid Adv  $33,509.00  $34,905.00

2015 Toyota Prius Pricing Options & Build Sheet (pdf)

2014 Toyota Prius Trim levels:

Code Model / Series Invoice Retail
1221 4D Hatchback One  $22,054.00  $ 23,215.00
1223 4D Hatchback Two  $22,758.00  $24,200.00
1225 4D Hatchback Three  $23,985.00  $25,765.00
1227 4D Hatchback Four  $26,470.00  $28,435.00
1229 4D Hatchback Five  $27,930.00  $30,005.00
1235 4D Hatchback Plug-In Hybrid  $ 28,791.00  $29,990.00
1237 4D Hatchback Plug-In Hybrid Adv  $33,509.00  $34,905.00

2014 Toyota Prius Pricing Options & Build Sheet (pdf)

2013 Toyota Prius Trim levels:

Code Model / Series Invoice Retail
1221 4D Hatchback One  $22,054.00  $ 23,215.00
1223 4D Hatchback Two  $22,758.00  $24,200.00
1225 4D Hatchback Three  $23,985.00  $25,765.00
1227 4D Hatchback Four  $26,470.00  $28,435.00
1229 4D Hatchback Five  $27,930.00  $30,005.00
1235 4D Hatchback Plug-In Hybrid  $30,720.00  $32,000.00
1239 4D Hatchback Plug-In Hybrid Adv  $37,945.00  $39,525.00

2013 Toyota Prius Pricing Options & Build Sheet (pdf)

2012 Toyota Prius Trim levels:

Code Model / Series Invoice Retail
1221 4D Hatchback I  $21,864.00  $ 23,015.00
1223 4D Hatchback II  $22,560.00  $24,000.00
1225 4D Hatchback III  $23,799.00  $25,565.00
1227 4D Hatchback IV  $26,284.00  $28,235.00
1229 4D Hatchback V  $27,744.00  $29,805.00
1235 4D Hatchback Plug-In Hybrid  $ 30,721.00  $32,000.00
1239 4D Hatchback Plug-In Hybrid Adv  $37,945.00  $39,525.00

2012 Toyota Prius Pricing Options & Build Sheet (pdf)

2011 Toyota Prius Trim levels:

Code Model / Series Invoice Retail
1221 4D Hatchback I  $20,568.00  $ 21,650.00
1223 4D Hatchback II  $21,668.00  $23,050.00
1225 4D Hatchback III  $22,389.00  $24,050.00
1227 4D Hatchback IV  $24,995.00  $26,850.00
1229 4D Hatchback V  $26,362.00  $28,320.00

2011 Toyota Prius Pricing Options & Build Sheet (pdf)

2010 Toyota Prius Trim levels:

Code Model / Series Invoice Retail
1221 4D Hatchback I  $20,330.00  $ 21,400.00
1223 4D Hatchback II  $21,432.00  $22,800.00
1225 4D Hatchback III  $22,156.00  $23,800.00
1227 4D Hatchback IV  $24,762.00  $26,600.00
1229 4D Hatchback V  $26,129.00  $28,070.00

2010 Toyota Prius Pricing Options & Build Sheet (pdf)

 

Toyota Prius Pricing Structure 2010 to 2016 (excel)

 

Comments on this entry are closed.

Previous post:

Next post: