Toyota Prius’s confusing Trim levels I, II, III, IV and V

by Diminished Value Car Appraiser on July 3, 2012

Toyota has decided to confuse consumers by implementing a new trim level (build) nomenclature.

Instead of the normal (CE, LE, XLE etc… ) or the (Base, Premium, Limited etc..) naming format, they’ve opted for a new and ambiguous format:

There is no Prius I, that’s would make too much sense!

After reviewing Toyota’s product info bulletin, we learn that those builds mean the following:

Prius I (N/A?
Prius II – EV mode, driver-side Smart Key System, Touch Tracer Display, Cruise Control, Rear Wiper, Tonneau Cover, passenger side seatback pocket, AM/FM/MP3 CD player with satellite radio antenna, auxiliary audio jack and six speakers
Prius III – Model II equipment plus JBL AM/FM/MP3 6-disc CD changer with eight speakers, integrated XM satellite radio capability, hands-free phone capability via Bluetooth® wireless technology
Prius IV – Model III equipment plus three-door Smart Key System; leather-trimmed interior; heated front seats with driver lumbar support; step lamp;; driver and front passenger water repellant windows; upgraded front and center pillar trim; plasma cluster; auto dimming mirror and HomeLink®
Prius V – Model IV equipment plus 17-inch alloy wheels; LED headlamps with auto leveling and washers and foglamps.

Hopefully the next generation would have simpler designations.

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