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Toyota Prius’s confusing Trim levels I, II, III, IV and V

by Diminished Value Car Appraiser on January 12, 2018

Toyota has decided to confuse consumers by implementing a new trim level (build) nomenclature for their Prius hybrid vehicle.

Updated January 2018

Instead of the normal (CE, LE, XLE etc… ) or the (Base, Premium, Limited etc..) naming format, they’ve opted for a new and ambiguous format:

  • Prius I
  • Prius II
    toyota prius value
  • Prius III
  • Prius IV
  • Prius V

There is no Prius I for years prior to 2017? Now that doesn’t make too much sense!

After reviewing Toyota’s product info bulletin, we learn that those builds mean the following:

  •  Prius I (starting in 2017, this is the base model Prius and possibly the best deal of all its siblings)
  • Prius II – EV mode, driver-side Smart Key System, Touch Tracer Display, Cruise Control, Rear Wiper, Tonneau Cover, passenger side seatback pocket, AM/FM/MP3 CD player with satellite radio antenna, auxiliary audio jack and six speakers
  • Prius III – Model II equipment plus JBL AM/FM/MP3 6-disc CD changer with eight speakers, integrated XM satellite radio capability, hands-free phone capability via Bluetooth® wireless technology
  • Prius IV – Model III equipment plus three-door Smart Key System; leather-trimmed interior; heated front seats with driver lumbar support; step lamp;; driver and front passenger water repellant windows; upgraded front and center pillar trim; plasma cluster; auto dimming mirror and HomeLink®
  • Prius V – Model IV equipment plus 17-inch alloy wheels; LED headlamps with auto leveling and washers and foglamps.

Hopefully, the next generation would have simpler designations.

Prius Naming Suggestions:

  • Prius Pure
  • Prius Plus
  • Prius Premium
  • Prius
  • Prius LE
  • Prius SE
  • Prius EV
  • Prius EVL
  • Prius Advanced

2018 Toyota Prius Trim levels:

Code Model / Series Invoice Retail
1221 Prius Hatchback One $22,067.00 $23,475.00
1223 Prius Hatchback Two  $23,204.00  $24,685.00
1224 Prius Hatchback Two Eco  $ 23,655.00  $25,165.00
1225 Prius Hatchback Three  $24,888.00  $26,735.00
1226 Prius Hatchback Three Touring  $ 26,173.00  $ 28,115.00
1227 Prius Hatchback Four  $ 27,634.00  $29,685.00
1228 Prius Hatchback Four Touring  $28,453.00  $30,565.00

2018-Toyota Prius Pricing Options & Build Sheet 

2017 Toyota Prius Trim levels:

Code Model / Series Invoice Retail
1221 Prius Hatchback One $22,067.00 $23,475.00
1223 Prius Hatchback Two  $23,204.00  $24,685.00
1224 Prius Hatchback Two Eco  $ 23,655.00  $25,165.00
1225 Prius Hatchback Three  $24,888.00  $26,735.00
1226 Prius Hatchback Three Touring  $ 26,173.00  $ 28,115.00
1227 Prius Hatchback Four  $ 27,122.00  $29,135.00
1228 Prius Hatchback Four Touring  $27,941.00  $30,015.00

2017-Toyota Prius Pricing Options & Build Sheet 

2016 Toyota Prius Trim levels:

Code Model / Series Invoice Retail
1223 Prius Hatchback Two  $22,748.00  $24,200.00
1224 Prius Hatchback Two Eco  $ 23,218.00  $24,700.00
1225 Prius Hatchback Three  $24,437.00  $26,250.00
1226 Prius Hatchback Three Touring  $ 26,158.00  $ 28,100.00
1227 Prius Hatchback Four  $ 26,671.00  $28,650.00
1228 Prius Hatchback Four Touring  $27,927.00  $30,000.00

2016 Toyota Prius Pricing Options & Build Sheet (pdf)

2015 Toyota Prius Trim levels:

Code Model / Series Invoice Retail
1221 4D Hatchback One  $22,054.00  $ 23,215.00
1223 4D Hatchback Two  $22,748.00  $24,200.00
1225 4D Hatchback Three  $23,985.00  $25,765.00
1227 4D Hatchback Four  $26,470.00  $28,435.00
1229 4D Hatchback Five  $27,930.00  $30,005.00
1228 4D Hatchback Persona  $25,122.00  $26,985.00
1235 4D Hatchback Plug-In Hybrid  $ 28,791.00  $29,990.00
1237 4D Hatchback Plug-In Hybrid Adv  $33,509.00  $34,905.00

2015 Toyota Prius Pricing Options & Build Sheet (pdf)

2014 Toyota Prius Trim levels:

Code Model / Series Invoice Retail
1221 4D Hatchback One  $22,054.00  $ 23,215.00
1223 4D Hatchback Two  $22,758.00  $24,200.00
1225 4D Hatchback Three  $23,985.00  $25,765.00
1227 4D Hatchback Four  $26,470.00  $28,435.00
1229 4D Hatchback Five  $27,930.00  $30,005.00
1235 4D Hatchback Plug-In Hybrid  $ 28,791.00  $29,990.00
1237 4D Hatchback Plug-In Hybrid Adv  $33,509.00  $34,905.00

2014 Toyota Prius Pricing Options & Build Sheet (pdf)

2013 Toyota Prius Trim levels:

Code Model / Series Invoice Retail
1221 4D Hatchback One  $22,054.00  $ 23,215.00
1223 4D Hatchback Two  $22,758.00  $24,200.00
1225 4D Hatchback Three  $23,985.00  $25,765.00
1227 4D Hatchback Four  $26,470.00  $28,435.00
1229 4D Hatchback Five  $27,930.00  $30,005.00
1235 4D Hatchback Plug-In Hybrid  $30,720.00  $32,000.00
1239 4D Hatchback Plug-In Hybrid Adv  $37,945.00  $39,525.00

2013 Toyota Prius Pricing Options & Build Sheet (pdf)

2012 Toyota Prius Trim levels:

Code Model / Series Invoice Retail
1221 4D Hatchback I  $21,864.00  $ 23,015.00
1223 4D Hatchback II  $22,560.00  $24,000.00
1225 4D Hatchback III  $23,799.00  $25,565.00
1227 4D Hatchback IV  $26,284.00  $28,235.00
1229 4D Hatchback V  $27,744.00  $29,805.00
1235 4D Hatchback Plug-In Hybrid  $ 30,721.00  $32,000.00
1239 4D Hatchback Plug-In Hybrid Adv  $37,945.00  $39,525.00

2012 Toyota Prius Pricing Options & Build Sheet (pdf)

2011 Toyota Prius Trim levels:

Code Model / Series Invoice Retail
1221 4D Hatchback I  $20,568.00  $ 21,650.00
1223 4D Hatchback II  $21,668.00  $23,050.00
1225 4D Hatchback III  $22,389.00  $24,050.00
1227 4D Hatchback IV  $24,995.00  $26,850.00
1229 4D Hatchback V  $26,362.00  $28,320.00

2011 Toyota Prius Pricing Options & Build Sheet (pdf)

2010 Toyota Prius Trim levels:

Code Model / Series Invoice Retail
1221 4D Hatchback I  $20,330.00  $ 21,400.00
1223 4D Hatchback II  $21,432.00  $22,800.00
1225 4D Hatchback III  $22,156.00  $23,800.00
1227 4D Hatchback IV  $24,762.00  $26,600.00
1229 4D Hatchback V  $26,129.00  $28,070.00

2010 Toyota Prius Pricing Options & Build Sheet (pdf)

2010 Toyota Prius Product Info

Toyota Prius Pricing Structure 2010 to 2016 (excel)

 

TOYOTA PRIUS SPECS

Base Curb Weight (lbs) 3,050
Cargo Volume (cu ft) 27.4
Estimated Fuel Economy (city miles) 54
Estimated Fuel Economy (combined miles) 52
Estimated Fuel Economy (hwy miles) 50
Fuel Capacity (gal) 11.3
Ground Clearance (in) 5.1
Head Room – Front (in) 39.4
Head Room – Rear (in) 37.4
Height (in) 58.1
Hip Room – Front (in) 53.4
Hip Room – Rear (in) 51.9
Leg Room – Front (in) 43.2
Leg Room – Rear (in) 33.4
Length (in) 178.7
Overhang – Front (in) 37.4
Overhang – Rear (in) 35.0
Passenger Volume (cu ft) 93.1
Seating Capacity 5
Shoulder Room – Front (in) 55.0
Shoulder Room – Rear (in) 53.0
Tread Width – Front (in) 60.2
Tread Width – Rear (in) 60.6
Turning diameter (curb to curb) (ft) 33.5
Wheelbase (in) 106.3
Width (in) 69.3

 

Bore (in) 3.17
Cam Configuration DOHC
Compression Ratio 13.0
Cylinder Block Material Aluminum
Cylinder Configuration I
Cylinder Head material Aluminum
Cylinders 4
Displacement 1.8
Fuel Delivery EFI
Fuel Type Hybrid
Horsepower @ RPM 95 @ 5200
Mfr Trademark Atkinson Cycle
Mfr Trademark Electric throttle control system w/intelligence (ETCS-i)
Mfr Trademark VVT-i
Order Guide Code 2ZR-FXE
Stroke (in) 3.48
Torque @ RPM 105 @ 3600
Valves 16
Antenna Fixed
Cargo Area Tonneau cover
Door Handles Color-keyed
Headlights Auto on/off
Headlights LED
Headlights Multi-beam
Headlights Projector
Mirrors Foldaway
Mirrors Heated
Mirrors Power
Spoiler Rear
Tire Size 195/65R15
Tires All Season
Washers Linked
Wheel Material Aluminum alloy
Wheel Size 15″
Wheels 5-spoke
Wheels Covers
Wipers Intermittent, rear
Wipers Rain Sensing
Wipers Variable intermittent, front

 

Accents Chrome
Air Conditioning Air filter
Air Conditioning Automatic
Air Conditioning Humidity sensor
Air Conditioning Pollen sensor
Armrests Center
Armrests Door
Armrests Rear
Audio Controls, voice-activated
Audio Digital media auxiliary jack
Audio iPod adapter
Audio – Brand Entune
Audio – Brand Premium
Audio – CD/MP3 CD
Audio – Radio AM/FM
Audio – Radio HD
Audio – Speakers 6
Capabilities/Wiring USB port
Cargo Area Tonneau cover
Communication Bluetooth, hands-free phone
Communication Wireless
Consoles Armrest
Consoles Center
Consoles Storage
Cupholders 4
Displays Eco Drive indicator
Displays Eco Shift indicator
Displays LCD, color
Displays Low fuel indicator
Displays Multi-information
Displays Touch Screen
Garage Door Opener HomeLink
Instrument Panels Digital
Instrument Panels Hybrid System Power Meter
Instrument Panels Multi Media Interface
Instrument Panels Odometer
Instrument Panels Speedometer
Lights Cargo
Lights Dome, rear
Mirrors Auto-dimming
Mirrors Rearview
Navigation Touch Screen
Navigation Voice-activated
Power Locks Door
Power Outlet(s) 12-volt, 2
Seats – Driver 8-way adjuster, power
Seats – Driver Lumbar support, power
Seats – Front Heated
Seats – Passenger 4-way adjuster, manual
Seats – Rear 60/40 split-folding
Steering Column Tilt/telescoping
Steering Wheel Color-keyed
Steering Wheel Controls, audio
Steering Wheel Controls, display
Steering Wheel Controls, phone
Steering Wheel Leather-wrapped
Storage Pockets, seatback
Subscriptions SiriusXM Satellite radio, 3-month trial
Subscriptions XM NavTraffic
Subscriptions XM NavWeather
Trim Door panels
Upholstery Leather-trimmed
Visors Dual
Visors Mirror, illuminated
Windows Power

 

3-Point Seat Belts in All Positions
Airbag – Driver Advanced
Airbag – Front Driver Side Seat mounted
Airbag – Front Passenger Advanced
Airbag – Front Passenger Side Seat mounted
Airbags Side Curtain
Airbags Supplemental Restraint System
Child Safety Features Locks, rear doors
Child Seat Anchors LATCH
Child Seat Anchors Top tether, rear
Crash Sensors Pedestrian Protection
Crash Sensors Pre-Collision System
Energy Crumple Zones Front & rear
Immobilizing System Engine
Keys SmartKey System
Knee Bolsters Driver
Lights Daytime running lights
Mfr Trademark Cross Traffic Alert
Mfr Trademark Smart Stop Technology
Mfr Trademark Star Safety System
Monitors Blind Spot Assist
Monitors Lane Departure System
Monitors Tire pressure
Parking Features Camera, rearview
Safety Belt Systems Adjustable shoulder, front
Safety Belt Systems ALR/ELR, passenger
Safety Belt Systems ELR, driver
Safety Belt Systems Force Limiters, front
Safety Belt Systems Pretensioners, front
Security Systems Perimeter Alarm
Side-Impact Protection Door Beams
Tool Kit Tire repair kit
Traction Control Traction Control System (TRAC)
Traction Control Vehicle Stability Control (VSC)

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