Infiniti provided a first look at Frankfurt of its Q30 Concept, which it claimed was the next step in its foray into new premium segments. Aimed at a new generation of premium customers, the Q30 Concept is said to embody the Infiniti’s vision to deliver “head-turning design, innovative materials with precise fit and finish and passionate craftsmanship, while provoking a radical shift in the premium compact segment.”
Infiniti reckons that the shape of the Q30 Concept deliberately challenges categorization. It sees the car as not a coupe, not a hatch, and not a crossover, but a fusion of the three body styles. It has been designed for younger customers seeking an alternative to traditional premium compact vehicles.