Incentive Spending in December
The ALG estimates that average incentives on new vehicles spiked 20% to $3,673 in December 2016 compared with December 2015. Among the biggest spenders on December discounts were the Detroit 3 and Volkswagen Group. Subaru also has been able to offer some of the industry’s leanest new-vehicle deals bringing average incentives to $1,162.
| Manufacturer | Dec. 2016 U.S. incentive forecast per new vehicle | Change from Dec. 2015 | Change from Nov. 2016 |
| BMW | $5,815 | 22% | 1.2% |
| Daimler | $4,607 | 1.9% | -4.0% |
| FCA | $4,291 | 22% | 0.5% |
| Ford | $4,190 | 34% | -0.9% |
| GM | $4,611 | 14% | -3.6% |
| Honda | $2,154 | 24% | 0.9% |
| Hyundai | $2,606 | 31% | -0.5% |
| Kia | $3,416 | 21% | 1.4% |
| Nissan | $4,237 | 16% | -1.6% |
| Subaru | $1,162 | 103% | -1.8% |
| Toyota | $2,723 | 13% | -2.3% |
| Volkswagen | $4,392 | 23% | -1.6% |
| Industry | $3,673 | 20% | -1.6% |
