Toyota Prius Trim Levels Guide (1997-Today) (PDF)
The evolution of the Toyota Prius Trim Levels has been remarkable since its modest inception. Initially offering just two trim levels, the Prius has undergone significant enhancements over the years, culminating in a diverse and extensive range of trim options.
In this guide, we’ll take a look at the evolution of the Toyota Prius. We’ll start with the original car and then explore all of the changes that have been made over the years. We’ll also explain the sometimes confusing naming conventions that Toyota has used for its Prius models.
By the end of this guide, you’ll have a good understanding of the different Toyota Prius trim levels and what each one offers. You’ll be able to choose the right model for your needs and budget with confidence.
Navigating the Confusing Years
One of the most intriguing periods of Prius trim levels is the introduction of the Prius I, Prius II, Prius III, Prius IV, and Prius V during the years 2017-2019. Despite the absence of a Prius I before 2017, this naming convention added an extra layer of complexity. Let’s demystify these names:
- Prius I: As the baseline model, the Prius I is a compelling choice for those seeking value and essentials at a reasonable price point.
- Prius II: Offering an upgrade from the base model, the Prius II introduces features like EV mode, Smart Key System, and more.
- Prius III: Enhancing the Prius II, the Prius III incorporates JBL audio, integrated XM satellite radio, and Bluetooth technology.
- Prius IV: Stepping into the realm of luxury, the Prius IV boasts features like a three-door Smart Key System, leather-trimmed interior, and heated front seats.
- Prius V: The pinnacle of the lineup, the Prius V combines style and functionality with 17-inch alloy wheels, LED headlamps, and fog lamps.
Simplification for Clarity
Acknowledging the potential confusion arising from the aforementioned naming scheme, Toyota introduced a more straightforward approach in 2020. The current system features three primary trims:
- LE: Serving as the foundation, the LE trim offers a robust set of features (starting at around $25,000).
- XLE: Positioned as the middle ground, the XLE trim adds further amenities to the LE (starting at around $27,000).
- Limited: Catering to those seeking peak luxury and technology, the Limited trim stands at the helm of the lineup (starting at around $31,000).
Evolution of Trim Levels
The Toyota Prius has come a long way since its debut in 1997. Over the years, the trim levels have evolved to match shifting consumer preferences.
Below is a chronological breakdown of the trim levels from inception to the present day:
Toyota Prius Trim Levels 1997-Today |
||
| Year | Trim Level | MSRP (Approx.) |
| 1997 | Base | $16,495 |
| 1998 | Base | $17,345 |
| 1999 | Base | 18,665 |
| 2000 | Base | $19,350 |
| 2001 | Base | $20,450 |
| 2002 | Base | $19,995 |
| 2003 | Base | $19,995 |
| 2004 | Base | $20,510 |
| 2005 | Base | $21,275 |
| 2006 | Base | $21,725 |
|
2007 |
Base | $22,175 |
| Touring | $23,675 | |
| Limited | $26,575 | |
|
2008 |
Standard | $21,760 |
| Touring | $23,225 | |
|
2009 |
Base | $22,000 |
| Touring | $22,000 | |
| Limited | $26,375 | |
|
2010
|
I | $21,400 |
| II | $22,800 | |
| III | $26,600 | |
| IV | $28,070 | |
| V |
$30,929
|
|
|
2011 |
One | $21,525 |
| Two | $22,925 | |
| Three | $26,725 | |
| Four | $28,195 | |
| Five | $29,175 | |
|
2012 |
One | $22,015 |
| Two | $23,400 | |
| Three | $26,600 | |
| Four | $28,070 | |
| Five | $29,175 | |
|
2013 |
One |
$24,384
|
| Two | $25,369 | |
| Three |
$26,934
|
|
| Persona Series Special Edition | $28,299 | |
| Four | $29,604 | |
| Five |
$31,174
|
|
|
2014 |
One |
$24,025
|
| Two |
$25,010
|
|
| Three |
$27,089
|
|
| Four |
$29,245
|
|
| Five |
$30,815
|
|
|
2015 |
One |
$24,409
|
| Two |
$25,394
|
|
| Three |
$26,959
|
|
| Persona Series Special Edition |
$28,179
|
|
| Four |
$29,629
|
|
| Five |
$31,199
|
|
|
2016
|
Two |
$25,444
|
| Two Eco |
$25,944
|
|
| Three |
$27,494
|
|
| Three Touring |
$29,344
|
|
| Four |
$29,894
|
|
| Four Touring |
$31,244
|
|
|
2017 |
One |
$24,360
|
| Two |
$25,570
|
|
| Two Eco |
$26,050
|
|
| Three |
$27,620
|
|
| Three Touring |
$29,000
|
|
| Four |
$30,020
|
|
| Four Touring |
$30,900
|
|
|
2018 |
One |
$24,360
|
| Two |
$25,605
|
|
| Two Eco |
$26,085
|
|
| Three |
$27,655
|
|
| Three Touring |
$29,035
|
|
| Four |
$30,605
|
|
| Four Touring |
$31,485
|
|
|
2019
|
L Eco |
$24,725
|
| LE |
$25,935
|
|
| LE AWD-e |
$27,310
|
|
| XLE |
$28,775
|
|
| XLE AWD-e |
$29,750
|
|
| Limited |
$33,155
|
|
|
2020
|
L Eco |
$25,320
|
| LE |
$26,530
|
|
| LE AWD-e |
$27,765
|
|
| XLE |
$29,370
|
|
| XLE AWD-e |
$30,205
|
|
| Limited |
$33,495
|
|
|
2021
|
L Eco |
$25,520
|
| LE |
$26,730
|
|
| LE AWD-e |
$28,130
|
|
| XLE |
$29,570
|
|
| XLE AWD-e |
$30,570
|
|
| Limited |
$33,645
|
|
|
2022
|
L Eco |
$26,170
|
| LE |
$27,380
|
|
| LE AWD-e |
$28,130
|
|
| XLE |
$30,390
|
|
| XLE AWD-e |
$30,570
|
|
| Nightshade |
30,640
|
|
| Limited |
$34,465
|
|
|
2023 |
LE | $28,545 |
| XLE | $31,990 | |
| Limited | $35,560 | |
|
2024 |
LE | $29,000 (est) |
| XLE | $32,000 (est) | |
| Limited | $36,000 (est) | |
The Landscape of Toyota Prius Trim Selections
The Toyota Prius, with its ever-evolving trim levels and naming conventions, showcases the adaptability of automakers to consumer needs. Whether intrigued by historical context or drawn to the latest models, understanding Prius trim levels is pivotal for making an educated purchase decision. From simplicity to complexity and back again, the Prius lineup narrates a story of evolution, reflecting a dedication to providing consumers with precisely what they seek.
