Nissan vs. Toyota vs. Honda US Market Share 2016 -2019

Market Share Change in US Market from 2016 to 2016 for the Top Three Japanese Automakers. 

Nissan vs. Toyota vs. Honda US Market Share 2016 -2019

Nissan remains Japan’s #3 Automaker in the US despite aggressive incentives. 

Market Share Ranking in US:

  1. Toyota 
  2. Honda
  3. Nissan

MarketShare Percentage for the last 4 Years:

  Nissan Honda Toyota
2019 7.4% 8.4% 12.0%
2018 7.8% 8.3% 12.3%
2017 8.4% 8.6% 12.4%
2016 8.1% 8.4% 11.8%

  • Nissan’s Market Share Declined by 9% since 2016
  • Toyota’s Market Share Increased by 2% since 2016
  • Honda’s Market Share remained flat since 2016