U.S. Auto Manufacturer Loyalty Rates by Make 2021 |
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| CY | PY | CY | PY | CY | PY | CY | PY | ||||
| make | make | mfg | mfg | make | make | mfg | mfg | ||||
| loyalty | loyalty | loyalty | loyalty | loyalty | loyalty | loyalty | loyalty | ||||
| rate | rate | rate | rate | rate | rate | rate | rate | ||||
| ASTON MARTIN …….. | 44.9% | 34.9% | 44.9% | 34.9% | RIVIAN ………………. | 100.0% | 0.0% | 100.0% | 0.0% | ||
| BMW……………………… | 60.4% | 64.6% | 61.1% | 65.6% | Alfa Romeo …………….. | 46.4% | 45.5% | 58.5% | 59.3% | ||
| Mini……………………….. | 28.5% | 42.9% | 39.0% | 51.9% | Chrysler …………………. | 19.9% | 28.2% | 53.1% | 57.3% | ||
| Rolls-Royce ……………. | 41.7% | 35.4% | 54.6% | 56.6% | Dodge ……………………. | 25.7% | 26.1% | 62.5% | 64.6% | ||
| BMW GROUP ……….. | 57.6% | 62.4% | 59.2% | 64.2% | Fiat ………………………… | 4.4% | 6.8% | 27.9% | 35.1% | ||
| Jeep ………………………. | 53.1% | 52.5% | 63.5% | 64.0% | |||||||
| FERRARI…………….. | 63.6% | 63.3% | 63.6% | 63.3% | Maserati …………………. | 46.3% | 26.6% | 64.6% | 44.2% | ||
| Ram ………………………. | 59.3% | 61.3% | 77.6% | 77.8% | |||||||
| Ford ………………………. | 69.7% | 71.4% | 71.3% | 73.1% | Other……………………… | 0.0% | 0.0% | 50.0% | 50.0% | ||
| Lincoln …………………… | 59.7% | 66.4% | 71.3% | 77.1% | STELLANTIS…………. | 48.0% | 47.3% | 66.0% | 66.4% | ||
| Mercury …………………. | 0.0% | 0.0% | 28.0% | 31.2% | |||||||
| FORD MOTOR CO. ….. | 68.9% | 70.7% | 71.2% | 73.2% | SUBARU …………….. | 63.6% | 70.1% | 63.6% | 70.1% | ||
| Buick……………………… | 53.8% | 52.3% | 67.1% | 73.4% | TESLA ……………….. | 76.5% | 77.7% | 76.5% | 77.7% | ||
| Cadillac ………………….. | 46.8% | 59.3% | 60.7% | 72.0% | |||||||
| Chevrolet………………… | 55.5% | 67.7% | 66.5% | 77.3% | Lexus …………………….. | 58.9% | 60.7% | 67.2% | 68.6% | ||
| GMC………………………. | 44.9% | 55.6% | 64.5% | 74.1% | Toyota ……………………. | 65.0% | 66.0% | 69.2% | 68.9% | ||
| Other……………………… | 0.0% | 0.0% | 28.4% | 37.0% | Other……………………… | 0.0% | 0.0% | 38.9% | 35.6% | ||
| GENERAL MOTORS …. | 52.1% | 62.9% | 65.4% | 75.7% | TOYOTA MOTOR N.A… | 63.7% | 64.8% | 68.7% | 68.6% | ||
| Acura …………………….. | 51.1% | 56.6% | 59.8% | 65.8% | Audi ………………………. | 39.2% | 52.9% | 48.1% | 60.3% | ||
| Honda ……………………. | 61.2% | 67.3% | 63.6% | 69.3% | Bentley …………………… | 58.5% | 53.1% | 70.2% | 72.7% | ||
| AMERICAN HONDA….. | 60.1% | 66.1% | 63.2% | 68.9% | Lamborghini …………… | 37.8% | 51.8% | 62.8% | 77.2% | ||
| Porsche………………….. | 46.7% | 53.7% | 52.0% | 59.7% | |||||||
| Genesis ………………….. | 61.0% | 29.1% | 78.7% | 61.3% | Volkswagen…………….. | 52.7% | 57.8% | 56.5% | 61.6% | ||
| Hyundai………………….. | 63.7% | 64.6% | 70.8% | 69.6% | VOLKSWAGEN GROUP | 47.5% | 55.6% | 53.3% | 61.0% | ||
| Kia…………………………. | 64.9% | 67.6% | 70.5% | 71.9% | |||||||
| HYUNDAI-KIA ……….. | 64.2% | 65.7% | 70.8% | 70.6% | VOLVO ………………. | 54.2% | 57.4% | 55.1% | 57.4% | ||
| Jaguar……………………. | 16.6% | 26.1% | 29.4% | 43.8% | Karma ……………………. | 50.0% | 42.9% | 50.0% | 42.9% | ||
| Land Rover …………….. | 38.4% | 50.2% | 39.9% | 52.7% | Other……………………… | 0.0% | 0.0% | 0.0% | 0.0% | ||
| JAGUAR LAND ROVER | 34.8% | 45.5% | 38.2% | 50.9% | WANXIANG ………….. | 50.0% | 42.9% | 50.0% | 42.9% | ||
| MAZDA………………. | 55.4% | 55.7% | 55.4% | 55.7% | OTHER ………………. | 0.0% | 0.0% | 0.0% | 0.0% | ||
| MCLAREN …………… | 41.5% | 44.7% | 41.5% | 44.7% | U.S. INDUSTRY TOTAL | 58.6% | 62.4% | 64.9% | 68.7% | ||
| Freightliner……………… | 43.9% | 19.5% | 75.6% | 63.4% | |||||||
| Maybach ………………… | 0.0% | 0.0% | 0.0% | 0.0% | |||||||
| Mercedes-Benz ……….. | 49.9% | 59.1% | 50.0% | 59.2% | |||||||
| Mercedes-Benz vans… | 73.6% | 75.5% | 74.2% | 77.1% | |||||||
| Other……………………… | 0.0% | 0.0% | 14.3% | 12.1% | |||||||
| MERCEDES-BENZ USA | 50.9% | 59.3% | 51.2% | 59.6% | |||||||
| MITSUBISHI…………. | 53.0% | 42.0% | 53.0% | 42.0% | |||||||
| Infiniti…………………….. | 33.9% | 42.5% | 40.6% | 47.8% | |||||||
| Nissan……………………. | 58.3% | 59.7% | 58.8% | 60.5% | |||||||
| NISSAN GROUP …….. | 55.9% | 57.7% | 57.1% | 59.1% | |||||||
| POLESTAR…………… | 30.8% | 0.0% | 53.8% | 0.0% | |||||||
