The Rise of Contactless Car Shopping in the Wake of Covid
Consumers are warming up to the idea of digital retailing as more car dealerships take the car-buying process online during the covid19 pandemic. And customers increasingly say they’d like to handle
certain parts of the transaction virtually instead of in person.
Advantages to consumers:
- Less risk of infection
- More choices
- More time
- Less stress and no salesman pressure
- Better deals
A recent sentiment survey showed a noticeable uptick in the contactless and digital shopping trend from February 2020 to April.
| FEBRUARY | APRIL | |
| Test drive | 9% | 25% |
| Trade-in valuation | 34% | 38% |
| Price negotiation | 25% | 65% |
| Financing | 36% | 54% |
| Purchase | 19% | 39% |
