Growth in average transaction prices for full-size pickups far outpaces the industry overall. Average transaction price with annual increase listed below.
| Full-size pickups | ||
| 2011 | $33,511 | 2.90% |
| 2012 | $34,839 | 4.00% |
| 2013 | $36,199 | 3.90% |
| 2014 | $38,622 | 6.70% |
| 2015 | $40,537 | 5.00% |
| All light vehicles | ||
| 2011 | $28,337 | 2.50% |
| 2012 | $28,586 | 0.90% |
| 2013 | $29,328 | 2.60% |
| 2014 | $29,987 | 2.20% |
| 2015 | $30,606 | 2.10% |
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