The biggest spenders have the smallest market share.

Saab* is now defunctautomotive advertising

Fiat  $                            5,300.00
Jaguar  $                            3,300.00
Smart  $                            2,700.00
Saab*  $                            2,650.00
Lincoln  $                            2,050.00
Honda  $                                500.00
Hyundai  $                                450.00
Ford  $                                400.00
GMC  $                                400.00
Mini  $                                375.00