The entry-level luxury market is the fastest growing segment in autodom, every luxuy manufacturer is trying to capture Y-Gen buyers who want a premium vehicle at a lower entry-price.
Enter the CLA, on first look, the same size as the C-class, but the CLA is positioned to compete as a 4 door coupe (poor man’s CLS), and compete with the likes of the VW CC and the upcoming BMW 1-series Sedan.
As of know, pricing is unknown, but we predict it to be $33,350 before destination and be positioned $2,000 below the C-class. This might be a risky move on BMW and might cannibalize sales from the C-Class.
