U.S. Automotive Social Media Insights – 2021
February 26, 2021
The U.S. Automotive Social Media Insights report delivers highlights to what customers are saying in their social media discussions about specific cars.
The table below outlines the total volume of shared social media articles per car manufacturer or brand, as well as the overall feeling (positive or negative) of those conversations.
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Rank |
Brand |
Article Volume |
Feeling |
|
1 |
Tesla |
377K |
+13 |
|
2 |
Toyota |
232K |
+22 |
|
3 |
BMW |
157K |
+21 |
|
4 |
Chevrolet |
150K |
+28 |
|
5 |
Honda |
137K |
+29 |
|
6 |
Porsche |
131K |
+20 |
|
7 |
Mercedes |
128K |
+21 |
|
8 |
Jeep |
101K |
+33 |
|
9 |
Nissan |
94K |
+28 |
|
10 |
Audi |
71K |
+22 |
The tables below show the social media volume per brand on specific benchmarks.
| Top 10 Brands – Performance | ||
| Rank | Brand | Volume |
| 1 | Tesla | 47K |
| 2 | Toyota | 42K |
| 3 | BMW | 32K |
| 4 | Porsche | 30K |
| 5 | Chevrolet | 29K |
| 6 | Mercedes | 26K |
| 7 | Honda | 24K |
| 8 | Nissan | 18K |
| 9 | Audi | 18K |
| 10 | Jeep | 16K |
| Top 10 Brands – Quality | ||
| Rank | Brand | Volume |
| 1 | Tesla | 26K |
| 2 | Toyota | 16K |
| 3 | Porsche | 8K |
| 4 | Chevrolet | 8K |
| 5 | BMW | 8K |
| 6 | Mercedes | 8K |
| 7 | Honda | 7K |
| 8 | Nissan | 6K |
| 9 | VW | 6K |
| 10 | Hyundai | 6K |
| Top 10 Brands – Design | ||
| Rank | Brand | Volume |
| 1 | Tesla | 34K |
| 2 | Toyota | 27K |
| 3 | Chevrolet | 22K |
| 4 | Mercedes | 21K |
| 5 | BMW | 21K |
| 6 | Porsche | 18K |
| 7 | Jeep | 12K |
| 8 | Honda | 12K |
| 9 | Audi | 11K |
| 10 | Nissan | 11K |
| Top 10 Brands – Safety | ||
| Rank | Brand | Volume |
| 1 | Tesla | 25K |
| 2 | Toyota | 20K |
| 3 | Chevrolet | 13K |
| 4 | Porsche | 12K |
| 5 | Mercedes | 11K |
| 6 | BMW | 11K |
| 7 | Honda | 9K |
| 8 | VW | 9K |
| 9 | Nissan | 8K |
| 10 | Jeep | 8K |
| Top 10 Brands – Customer Satisfaction | ||
| Rank | Brand | Volume |
| 1 | Toyota | 17K |
| 2 | Tesla | 11K |
| 3 | Chevrolet | 10K |
| 4 | BMW | 11K |
| 5 | Honda | 11K |
| 6 | Mercedes | 8K |
| 7 | Nissan | 8K |
| 8 | Hyundai | 8K |
| 9 | Jeep | 7K |
| 10 | Audi | 7K |
| Top 10 Brands – Value for Money | ||
| Rank | Brand | Volume |
| 1 | Tesla | 10K |
| 2 | Toyota | 7K |
| 3 | BMW | 4K |
| 4 | Chevrolet | 4K |
| 5 | Porsche | 4K |
| 6 | Mercedes | 4K |
| 7 | Honda | 4K |
| 8 | Nissan | 3K |
| 9 | Hyundai | 3K |
| 10 | Audi | 3K |
| Top 10 Brands – Technology | ||
| Rank | Brand | Volume |
| 1 | Tesla | 39K |
| 2 | Toyota | 16K |
| 3 | BMW | 12K |
| 4 | Mercedes | 11K |
| 5 | Hyundai | 11K |
| 6 | Chevrolet | 9K |
| 7 | Porsche | 9K |
| 8 | VW | 8K |
| 9 | Honda | 7K |
| 10 | Nissan | 7K |
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