U.S. Auto Manufacturer Loyalty Rates by Make 2021
                       
  CY PY CY PY     CY PY CY PY  
make make mfg mfg     make make mfg mfg  
loyalty loyalty loyalty loyalty     loyalty loyalty loyalty loyalty  
rate rate rate rate     rate rate rate rate  
ASTON MARTIN …….. 44.9% 34.9% 44.9% 34.9%   RIVIAN ………………. 100.0% 0.0% 100.0% 0.0%  
BMW……………………… 60.4% 64.6% 61.1% 65.6%   Alfa Romeo …………….. 46.4% 45.5% 58.5% 59.3%  
Mini……………………….. 28.5% 42.9% 39.0% 51.9%   Chrysler …………………. 19.9% 28.2% 53.1% 57.3%  
Rolls-Royce ……………. 41.7% 35.4% 54.6% 56.6%   Dodge ……………………. 25.7% 26.1% 62.5% 64.6%  
BMW GROUP ……….. 57.6% 62.4% 59.2% 64.2%   Fiat ………………………… 4.4% 6.8% 27.9% 35.1%  
            Jeep ………………………. 53.1% 52.5% 63.5% 64.0%  
FERRARI…………….. 63.6% 63.3% 63.6% 63.3% Maserati …………………. 46.3% 26.6% 64.6% 44.2%  
          Ram ………………………. 59.3% 61.3% 77.6% 77.8%  
Ford ………………………. 69.7% 71.4% 71.3% 73.1% Other……………………… 0.0% 0.0% 50.0% 50.0%  
Lincoln …………………… 59.7% 66.4% 71.3% 77.1% STELLANTIS…………. 48.0% 47.3% 66.0% 66.4%  
Mercury …………………. 0.0% 0.0% 28.0% 31.2%            
FORD MOTOR CO. ….. 68.9% 70.7% 71.2% 73.2% SUBARU …………….. 63.6% 70.1% 63.6% 70.1%  
Buick……………………… 53.8% 52.3% 67.1% 73.4% TESLA ……………….. 76.5% 77.7% 76.5% 77.7%  
Cadillac ………………….. 46.8% 59.3% 60.7% 72.0%            
Chevrolet………………… 55.5% 67.7% 66.5% 77.3%   Lexus …………………….. 58.9% 60.7% 67.2% 68.6%  
GMC………………………. 44.9% 55.6% 64.5% 74.1%   Toyota ……………………. 65.0% 66.0% 69.2% 68.9%  
Other……………………… 0.0% 0.0% 28.4% 37.0%   Other……………………… 0.0% 0.0% 38.9% 35.6%  
GENERAL MOTORS …. 52.1% 62.9% 65.4% 75.7%   TOYOTA MOTOR N.A… 63.7% 64.8% 68.7% 68.6%  
Acura …………………….. 51.1% 56.6% 59.8% 65.8%   Audi ………………………. 39.2% 52.9% 48.1% 60.3%  
Honda ……………………. 61.2% 67.3% 63.6% 69.3%   Bentley …………………… 58.5% 53.1% 70.2% 72.7%  
AMERICAN HONDA….. 60.1% 66.1% 63.2% 68.9%   Lamborghini …………… 37.8% 51.8% 62.8% 77.2%  
            Porsche………………….. 46.7% 53.7% 52.0% 59.7%  
Genesis ………………….. 61.0% 29.1% 78.7% 61.3% Volkswagen…………….. 52.7% 57.8% 56.5% 61.6%  
Hyundai………………….. 63.7% 64.6% 70.8% 69.6% VOLKSWAGEN GROUP 47.5% 55.6% 53.3% 61.0%  
Kia…………………………. 64.9% 67.6% 70.5% 71.9%            
HYUNDAI-KIA ……….. 64.2% 65.7% 70.8% 70.6%   VOLVO ………………. 54.2% 57.4% 55.1% 57.4%  
Jaguar……………………. 16.6% 26.1% 29.4% 43.8%   Karma ……………………. 50.0% 42.9% 50.0% 42.9%  
Land Rover …………….. 38.4% 50.2% 39.9% 52.7%   Other……………………… 0.0% 0.0% 0.0% 0.0%  
JAGUAR LAND ROVER 34.8% 45.5% 38.2% 50.9%   WANXIANG ………….. 50.0% 42.9% 50.0% 42.9%  
                       
MAZDA………………. 55.4% 55.7% 55.4% 55.7%   OTHER ………………. 0.0% 0.0% 0.0% 0.0%  
                       
MCLAREN …………… 41.5% 44.7% 41.5% 44.7%   U.S. INDUSTRY TOTAL 58.6% 62.4% 64.9% 68.7%  
Freightliner……………… 43.9% 19.5% 75.6% 63.4%              
Maybach ………………… 0.0% 0.0% 0.0% 0.0%              
Mercedes-Benz ……….. 49.9% 59.1% 50.0% 59.2%              
Mercedes-Benz vans… 73.6% 75.5% 74.2% 77.1%              
Other……………………… 0.0% 0.0% 14.3% 12.1%              
MERCEDES-BENZ USA 50.9% 59.3% 51.2% 59.6%              
                       
MITSUBISHI…………. 53.0% 42.0% 53.0% 42.0%              
Infiniti…………………….. 33.9% 42.5% 40.6% 47.8%              
Nissan……………………. 58.3% 59.7% 58.8% 60.5%              
NISSAN GROUP …….. 55.9% 57.7% 57.1% 59.1%              
                       
POLESTAR…………… 30.8% 0.0% 53.8% 0.0%