U.S. Automotive Social Intelligence Update 2022 Results(PDF)
The U.S. Automotive Social Intelligence Update delivers insights highlighting what consumers are saying in their social media conversations about vehicle makes and models. These tables highlight the total volume of social media discussions, as well as the sentiment (positive or negative) of those discussions.
Top brands by segment
Coupe |
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| RANK | BRAND | VOLUME | SENTIMENT 2022 | CHANGE FROM 2021 | RANK CHANGE |
| 1 | Porsche | 20K | 15% | 1% | 0 |
| 2 | BMW | 15K | 12% | 1% | 0 |
| 3 | Toyota | 12K | 15% | 1% | 0 |
| 4 | Chevrolet | 12K | 17% | 1% | 0 |
| 5 | Mercedes | 7K | 7% | 1% | 0 |
Crossover/SUV |
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| RANK | BRAND | VOLUME | SENTIMENT 2022 | CHANGE FROM 2021 | RANK CHANGE |
| 1 | Jeep | 51K | 23% | 5% | 1 |
| 2 | toyota | 39K | 12% | 2% | -1 |
| 3 | Ford | 31K | 14% | 2% | 0 |
| 4 | Tesla | 27K | 6% | 2% | 0 |
| 5 | BMW | 24K | 10% | 1% | 3 |
Hatchback |
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| RANK | BRAND | VOLUME | SENTIMENT 2022 | CHANGE FROM 2021 | RANK CHANGE |
| 1 | Toyota | 25K | 12% | 4% | 0 |
| 2 | Honda | 21K | 22% | 4% | 0 |
| 3 | Hyundai | 12K | 6% | 2% | 0 |
| 4 | VW | 8K | 9% | 2% | 0 |
| 5 | Mazda | 7K | 13% | 3% | 1 |
Pickup |
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| RANK | BRAND | VOLUME | SENTIMENT 2022 | CHANGE FROM 2021 | RANK CHANGE |
| 1 | Toyota | 35K | 15% | 3% | 0 |
| 2 | Ford | 27K | 11% | 2% | 0 |
| 3 | Chevrolet | 22K | 13% | 1% | 0 |
| 4 | Jeep | 17K | 16% | 4% | 1 |
| 5 | Ram | 16K | 18% | 3% | -1 |
Sedan |
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| RANK | BRAND | VOLUME | SENTIMENT 2022 | CHANGE FROM 2021 | RANK CHANGE |
| 1 | Tesla | 43K | 6% | 4% | 0 |
| 2 | Toyota | 31K | 9% | 3% | 0 |
| 3 | Ford | 21K | 15% | 2% | 1 |
| 4 | Nissan | 20K | 19% | 4% | -1 |
| 5 | Mercedes | 19K | 5% | 1% | 2 |
Top Models by segment
Coupe |
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| RANK | MODEL | VOLUME | SENTIMENT 2022 | CHANGE FROM 2021 | RANK CHANGE |
| 1 | Porsche 911 | 16K | 20% | 1% | 0 |
| 2 | Chev Camaro | 11K | 24% | 2% | 0 |
| 3 | Toyota GR Supra | 10K | 21% | 2% | 0 |
| 4 | BMW 2 Series | 5K | 13% | 2% | 0 |
| 5 | Subaru BRZ | 3K | 21% | 4% | 0 |
Crossover/SUV |
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| RANK | MODEL | VOLUME | SENTIMENT 2022 | CHANGE FROM 2021 | RANK CHANGE |
| 1 | Jeep Wrangler | 32K | 24% | 6% | 0 |
| 2 | Jeep Cherokee | 14K | 18% | 3% | 0 |
| 3 | Tesla Model Y | 12K | 7% | 4% | 1 |
| 4 | Toyota RAV4 | 10K | 15% | 4% | -1 |
| 5 | Toyota 4Runner | 9K | 24% | 4% | 0 |
Hatchback |
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| RANK | MODEL | VOLUME | SENTIMENT 2022 | CHANGE FROM 2021 | RANK CHANGE |
| 1 | Toyota Prius | 20K | 4% | 7% | 2 |
| 2 | Honda Civic | 19K | 24% | 4% | -1 |
| 3 | Toyota Corolla | 17K | 15% | 5% | -1 |
| 4 | Hyundai Ioniq | 9K | 7% | 4% | 0 |
| 5 | Hyundai Elantra | 6K | 15% | 2% | 1 |
Pickup |
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| RANK | MODEL | VOLUME | SENTIMENT 2022 | CHANGE FROM 2021 | RANK CHANGE |
| 1 | Toyota Tundra | 27K | 17% | 5% | 0 |
| 2 | Chev Silverado | 21K | 16% | 1% | 1 |
| 3 | Toyota Tacoma | 15K | 21% | 3% | -1 |
| 4 | Ford F-150 | 15K | 12% | 2% | 0 |
| 5 | Jeep Gladiator | 11K | 22% | 5% | 2 |
Sedan |
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| RANK | MODEL | VOLUME | SENTIMENT 2022 | CHANGE FROM 2021 | RANK CHANGE |
| 1 | Tesla Model 3 | 21K | 8% | 3% | 0 |
| 2 | Toyota Camry | 15K | 13% | 5% | 5 |
| 3 | Tesla Model S | 13K | 7% | 4% | -1 |
| 4 | Honda Accord | 11K | 19% | 6% | 2 |
| 5 | Chev Malibu | 7K | 15% | 11% | 5 |
