Free Estimate

What is Carfax?

by Diminished Value Car Appraiser on February 19, 2013

What is Carfax?

Carfax was founded in 1984 by Ewin Barnett, whose initial objective was to combat odometer fraud. The company has since grown its database from 10,000 records to more than ten billion today.

A major turning point in Carfax’s history occurred in 2000, a year after it became a wholly owned subsidiary of the 140-year-old R.L. Polk & Co. What the company did was launch a $20 million campaign to educate consumers about the risks of buying used cars, urging them to buy a Carfax report online or demand one from their dealer.

Today, carfax is the undisputed leader in the history report market, their marketing campaigns resonate with car buyers who wish not to be taken advantage of. But is Carfax Accurate?

 

Comments on this entry are closed.

Previous post:

Next post: