Incentive Spending in December

 

incentive-spending-in-december

The ALG estimates that average incentives on new vehicles spiked 20% to $3,673 in December 2016 compared with December 2015. Among the biggest spenders on December discounts were the Detroit 3 and Volkswagen Group. Subaru also has been able to offer some of the industry’s leanest new-vehicle deals bringing average incentives to $1,162.

Manufacturer Dec. 2016 U.S. incentive forecast per new vehicle Change from Dec. 2015 Change from Nov. 2016
BMW $5,815 22% 1.2%
Daimler $4,607 1.9% -4.0%
FCA $4,291 22% 0.5%
Ford $4,190 34% -0.9%
GM $4,611 14% -3.6%
Honda $2,154 24% 0.9%
Hyundai $2,606 31% -0.5%
Kia $3,416 21% 1.4%
Nissan $4,237 16% -1.6%
Subaru $1,162 103% -1.8%
Toyota $2,723 13% -2.3%
Volkswagen $4,392 23% -1.6%
Industry $3,673 20% -1.6%