Daily Car News Bulletin for June 8, 2016

 

  • FCA Partnering With Uber

daily-car-news-bulletin-for-june-8-2016-uber-fca

Fiat Chrysler Automobiles (FCA), strikes a deal with Google on driverless cars, has now started discussions on a similar partnership with Uber Technologies. FCA CEO Sergio Marchionne has been pursuing partnerships with tech companies, including giants like Apple.  The talks are at a preliminary stage, and to be announced in detail by the end of the year.

  • Nissan Launching New Campaign

daily-car-news-bulletin-for-june-8-2016-nissan-take-on-campaign

The new “Take On” campaign is focusing on product, product, product. No more funny, catchy or clever story lines, is a new path for Nissan campaign. They believe the cars with their features and safety technologies and capabilities are enough to speak for themselves.

  • Lexus Software Problem in Navigation

daily-car-news-bulletin-for-june-8-2016-lexus-software

Toyota is working on the repair of a software problem that can disable navigation systems in its Lexus vehicles. Cindy Knight, a Toyota spokeswoman, said earlier that satellite communications to the navigation systems had been disrupted. The Defect may cause navigation screen to turn purple and restart.

  • Toyota Is Most Valuable Car Brand

Toyota’s brand rose in value 2 percent to $29.5 billion and keeps its title as the most valuable car brand. Toyota has been No. 1 in nine of the 11 years. The second rank belongs to BMW’s, with an increase in value by 2 percent to $26.8 billion. Tesla and Porsche also entered the top 10 ranking this year, taking the No. 9 spot and 10 accordingly. Mercedes-Benz’s value increased value by 4 percent to $22.7 billion, keeping a hold on the No. 3 spot.

Toyota is No. 28 on the World’s Most Valuable Brands list.

daily-car-news-bulletin-for-june-8-2016-toyota-rank

 

High-value automotive brands

World’s most valuable car brands in billions; rank in top global 100; % value change from 2015
1. Toyota $29.5 (28) +2%
2. BMW $26.8 (33) +2%
3. Mercedes-Benz $22.7 (39) +4%
4. Honda $13.2 (74) -1%
5. Ford $13.1 (75) 0%
6. Nissan $11.5 (92) +1%
7. Audi $9.5 (*) -6%
8. Land Rover $4.7 (*) -5%
9. Porsche $4.4 (*) (**)
10. Tesla $4.4 (*) (**)
(*) Did not rank in the top 100 global brands
(**) Did not rank in the top 10 most valuable car brands in 2015